The duck they already know
Not a random mascot. The hospital one.
On January 1, 2000 the duck walked into American living rooms. By 2018 it was in pediatric wards as My Special Aflac Duck — a plush social robot given free to kids facing cancer, built to help them name feelings, practice medical play, and get through treatment.
- 2000First Aflac Duck commercial. Household name overnight.
- 2013Duckprints campaign. The duck becomes the face of childhood cancer fundraising.
- 2018My Special Aflac Duck launches. Award-winning companion for kids in treatment.
- NowThe cancer mascot, worldwide. This is the Solana coin for that duck.